Creative Basildon
THE BRIEF
Creative Basildon, a flagship initiative dedicated to elevating the cultural landscape of the town, commissioned Captain Stonefish to bring a sense of wonder to one of Basildon’s most recognizable landmarks: Brooke House. Situated in the heart of the central High Street, this iconic mid-century tower served as the perfect canvas for a community-based arts celebration. The objective was to utilize large-scale projection to activate the public space, promoting the local arts scene and fostering a renewed sense of pride through a high-impact, visual spectacle.
Creative Basildon, a flagship initiative dedicated to elevating the cultural landscape of the town, commissioned Captain Stonefish to bring a sense of wonder to one of Basildon’s most recognizable landmarks: Brooke House. Situated in the heart of the central High Street, this iconic mid-century tower served as the perfect canvas for a community-based arts celebration. The objective was to utilize large-scale projection to activate the public space, promoting the local arts scene and fostering a renewed sense of pride through a high-impact, visual spectacle.
Creative Basildon, a flagship initiative dedicated to elevating the cultural landscape of the town, commissioned Captain Stonefish to bring a sense of wonder to one of Basildon’s most recognizable landmarks: Brooke House. Situated in the heart of the central High Street, this iconic mid-century tower served as the perfect canvas for a community-based arts celebration. The objective was to utilize large-scale projection to activate the public space, promoting the local arts scene and fostering a renewed sense of pride through a high-impact, visual spectacle.
THE EXECUTION
Projecting onto the distinctive pilotis (pillars) of Brooke House presented a unique geometric challenge. To achieve a seamless wrap, we utilized precision masking techniques to align complex, generative textures with the tower's structural supports. This wasn't just about illuminating a building; it was about reimagining a landmark. The installation featured a vibrant array of audio-reactive patterns and custom-branded content that transformed the cold concrete into a warm, living tapestry of light. By integrating the technical power of "The Rig" with the community-focused vision of Creative Basildon, we successfully turned the High Street into an outdoor gallery. The event demonstrated how immersive technology can bridge the gap between historic architecture and modern creative expression, leaving a lasting impression on the heart of the town.
Projecting onto the distinctive pilotis (pillars) of Brooke House presented a unique geometric challenge. To achieve a seamless wrap, we utilized precision masking techniques to align complex, generative textures with the tower's structural supports. This wasn't just about illuminating a building; it was about reimagining a landmark. The installation featured a vibrant array of audio-reactive patterns and custom-branded content that transformed the cold concrete into a warm, living tapestry of light. By integrating the technical power of "The Rig" with the community-focused vision of Creative Basildon, we successfully turned the High Street into an outdoor gallery. The event demonstrated how immersive technology can bridge the gap between historic architecture and modern creative expression, leaving a lasting impression on the heart of the town.
Projecting onto the distinctive pilotis (pillars) of Brooke House presented a unique geometric challenge. To achieve a seamless wrap, we utilized precision masking techniques to align complex, generative textures with the tower's structural supports. This wasn't just about illuminating a building; it was about reimagining a landmark. The installation featured a vibrant array of audio-reactive patterns and custom-branded content that transformed the cold concrete into a warm, living tapestry of light. By integrating the technical power of "The Rig" with the community-focused vision of Creative Basildon, we successfully turned the High Street into an outdoor gallery. The event demonstrated how immersive technology can bridge the gap between historic architecture and modern creative expression, leaving a lasting impression on the heart of the town.
